"The darkened room is mirrored on either side and set with circular arrangements of display screens -- of a size and presence that seem to be schooled in Mark Rothko immersion techniques. In a well-orchestrated arrangement of sound, typography, and moving image, the opening film sequence narrates the timeline of our technological history, unsurprisingly (but also rightfully) featuring IBM visionaries and products. A captive audience is plunged into darkness and light, and the effect is kaleidoscopic -- at once distracting and mesmerizing.
