"In his TEDMED talk, Thomas Goetz, executive editor at Wired Magazine and author of the book "The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine" discusses the issues surrounding medical data, and how it has the inherent power to drive behavior change. He analyzes how we tend to communicate messages about health to people (e.g. mainly through conveying images of fear) and makes the bold call to make such health information more relevant and personal (e.g. by unpacking personal choices). Soon he focuses on the current practice of conveying lab test results by way of numerical tables, and explains how this is the worst information presentation possible. He then presents a compelling visual redesign of these reports, which aim to provide more insight to lay patients, and ultimately should empower them to act on the information shown."Read more at infosthetics.com