How Al Jazeera Successfully Managed Through The Turmoil

Mar 2, 2011

"Over the past decade, the Web has completely transformed how people create and consume information. We have all witnessed firsthand how the free flow of information is impacting the way individuals and companies communicate and how the rules of governance are changing for entire nations. Now, we’re all participating and reporting on events as they happen, and from where they happen.

There is no better example of that than the most recent events in the Middle East. And one organization, Al Jazeera, the world’s largest news organization solely focused on the Middle East, was right in the middle of the incredible broadcast and social media storm that instantly developed. Throughout the ordeal, Al Jazeera effectively leveraged the power of the cloud to stay on the air and scale its reach and performance. If events of the past few months are any indication, there are lessons here for other content-driven companies to consider for their own online operations.

Al Jazeera’s English operations broadcasts news and current affairs 24 hours a day, 7 days a week with more than 1,000 staff members from more than 50 nations. Quite literally, Al Jazeera provides the world with a front seat on the Middle East stage. It broadcasts from centers in Doha, the capital city of the state of Qatar, Kuala Lumpur, London and Washington.

Al Jazeera’s live blog site is powered by Drupal, a free, open source social publishing platform that enables content-driven organizations to publish content and build communities quickly and easily." Read more at Forbes