"Web Engagement Management (WEM) is a strategy for how an organization brings together its human and technology resources to optimize its digital presence. In the article What is Web Engagement Management (WEM)? we outlined 5 core WEM components. But we just skimmed the surface. Here's more on what we think is at the center of WEM."
1. Content Optimization
2. Multi-channel Management
3. Conversational Engagement
4. Demand Generation
5. Sales & Relationship Automation
