1. Your web presence is the digital manifestation of your organization.
2. In a digitally transforming business environment, bold leadership is vital.
3. Decision making must be based upon expertise, not power.
4. The business framework must be inclusive.
5. Standards enable collaboration.
6. The web is an asset.
7. The organization owns the web presence.
8. Management should embrace impermanence.
9. Know your customer but own your mission.
10. Measure twice, execute once.
