User research

From the earliest stages of a project it is important to understand the needs and expectations of the community of users of a product and to avoid being broad in identifying these target audiences.

User research helps to define the audience of the site and to identify key user scenarios. The analysis allows us to assess whether the current site meets the needs of the users.

Research helps designers and project teams to gather ideas about the community of real users and provide information to guide the monitoring and analysis of strategies.