Leapfrog develops strategies to align our designs to both business goals and customer expectations. We use user-centered-design (UCD) to help us to enable breakthroughs and inform design decisions.
User requirements are considered right from the beginning and included into the whole product cycle. These requirements are noted and refined through investigative methods during the process.
UCD helps up to identify unmet or emerging needs and to discover opportunities to innovate or improve the product. The testing and validation of assumptions can result in a continuously improving customer satisfaction and loyalty.
We love to build highly-usable strategies and systems through a iterating process that involves getting data about user behaviour and people who actually use it.
We care about ease of use and user productivity. Systems should be easy to learn, to use, to remember and error tolerant. We also understand that design must address the whole user experience in order to a achieve a subjectively pleasing result and to create a sense of appropriation in the user.
We have built a repertoire of patterns and solutions through our experience as a designer and architect. We are aware that concept or ideation occurs somewhere between and there is never just a single way to meet expectations and goals. We like to produce insights that allow us to shortcut the process and refocus energy to testing to seek for an adequate proof of concept.
"[Good design] dissolves in behavior."
- Naoto Fukosawa