Investing in the Social Workplace

Mar 19, 2012
The Social Workplace: Rethinking Communication and Collaboration in the Age of Social Networks

"... Collaboration is important, but they are only as good as the mission-critical investments that support it. In other words, not very good.

Becoming Part of the Enterprise Conversation
Considering that social networking is already an indispensable personal communications tool, many companies are contemplating building enterprise social networks. But what is it and what will it do? The easy answer is “a private Facebook.” The more complicated answer involves making an investment that properly supports enterprise collaboration initiatives.

Just like social media strategies, creating an enterprise social network is unique to each company. Deriving value from it comes from three primary sources:

  • Communication — Is it visible? Is information distributed across channels, people?
  • Knowledge Capture — Is content being reused? Are ideas and conversations that would otherwise persisting and being captured effectively?
  • Relevance & Findability — Are users being influenced by recommendations, social filtering and other user-generated content?

...By 2015, Drakos says that 40% of the enterprise will have a corporate Facebook of some sort."